Electronic cigarettes are a ground-breaking technology that is a boon to smokers who have tried every means possible to quit, but failed. Vaping is not only the most effective smoking cessation method currently available, it is also proven to be 95% safer than smoking. This makes it a lifesaver for millions of people in India, who would benefit greatly from its use.

GLOBALLY WELCOMED: Countries all over the world have recognised it as a key tool in the fight against tobacco, with the UK and US leading the way. Every European country now allows the sale of e-cigarettes and nicotine refills. Overall, over 100 nations allow the use of e-cigarettes, and over 60 million (6 crore) smokers have already made the switch globally. Many of these countries are now witnessing accelerated declines in smoking prevalence.

BUT NOT IN INDIA: In a surprising decision, which benefits the cigarette industry, the Indian authorities have banned the sale (but not use) of e-cigarettes in 2019. This is despite our country having nearly 12 crore smokers, over half of whom will die of tobacco-related illnesses, impacting not only the economy, but also their families. This can be prevented if they are made aware of this safer option, and if the state and central governments take a principled position by regulating these life-saving products to ensure safety and quality standards, instead of banning them.

WHAT IS AVI: With these objectives of spreading awareness and overturning the ban in mind, vapers in India have joined hands to defend their right, and those of millions others, to lead healthier lives.

AVI is a nonprofit advocacy group that champions the use of vapor products and electronic cigarettes to help smokers quit.
Our vision for the AVI community is to provide a hub where visitors can access information regarding quitting smoking, as well as provide resources and tools to help them begin and complete their quit journey. We currently have a network of 40,000 vapers, and hope to bring people from different walks of life together in the fight against tobacco.

Our Mission, Vision and Goal

The activities of the association are divided into three broad categories — mounting a legal challenge to stem the rise of vape bans across India, vaping advocacy with the objective of expanding the domestic market, and safety regulations to improve quality of products.


1) Hire a team of lawyers to contest vape bans and regulations in the states of Karnataka, Punjab and Maharashtra.

2) Each ban poses a unique challenge – in Karnataka, it is a circular banning ENDS which needs to contested; in Punjab and Maharashtra, it is the unfair application of a 1945 tobacco law to e-liquids.

3) We are looking at retaining a legal advisor, someone of repute and with deep knowledge of harm reduction policies, who will then advise the local law teams on the course of action.

4) Eventually, we will have to challenge the legality of national laws governing the use of nicotine.


1) To counter the misinformation being spread about vaping, we will approach decision makers and the public with relevant evidence and latest research on vaping.

2) Among decision makers, we will individually target lawmakers, medical professionals and the media.

3) Representations will be made to concerned politicians with dossiers outlining the benefits of vaping on public health, details of pro-vaping laws in the other countries, and guidelines on how to regulate the industry in a way that furthers harm reduction.

4) The medical fraternity will be similarly sensitised with latest scientific evidence, including consultations with doctors abroad who prescribe vaping as a tobacco cessation method.

5) Media and public outreach will be done through a PR agency.

6) The association will offer giveaways to encourage participation in these initiatives.

7) Participation of vapers will be sought by inviting them to become members of the association and help further common goals.

8) The association will host seminars and public events to promote the cause of vaping.


1) To improve the quality of products and to prepare vendors for the impending regulation, a set of safety standards will be adopted.

2) The association will set up an accreditation mechanism whereby e-liquids are tested before being put out in the market.

Please explore various sections of this site for more information, or contact us for any specific assistance, but kindly bear in mind that due to the ban we cannot provide help on where and how to buy vaping devices and liquids in India.